LA Rams, tourism authority kick off partnership ahead of 2019 preseason game in Hawaii

Local Sports

The Los Angeles Rams and the Hawaii Tourism Authority are kicking off a partnership to promote tourism to the Hawaiian Islands.

As part of the agreement, the Rams will play a 2019 preseason game at Aloha Stadium in Hawaii.

Game details including date, time and opponent will be announced later. Fans can sign up for more information online here.

The partnership kicked off Sunday with HTA’s “The Hawaiian Islands” serving as the presenting sponsor of the Rams-Seahawks game at the LA Memorial Coliseum.

“The Los Angeles Rams are a top-tier team and impressive organization, and we appreciate all they are doing to share the beauty, charm and allure of the Hawaiian Islands with their fans,” said Rick Fried, board chair of the Hawaii Tourism Authority. “The Rams preseason game next year at Aloha Stadium will be the highlight sports event of the summer in Hawaii, and give Rams fans everywhere a wonderful opportunity to see their favorite team play in paradise.”

“We are pleased to join with the Hawaii Tourism Authority to develop opportunities for Rams fans to express their support both in Los Angeles and in Hawaii all year round,” said Los Angeles Rams EVP, Business Operations Jamie Reigle. “We look forward to bringing NFL football back to Hawaii and hosting the first preseason game there in more than four decades. The game will be the centerpiece of a partnership aimed at strengthening the ties between the two regions and showcasing Hawaii’s virtues as a premier tourist destination.”

HTA will have signage featured on Rams game days near the iconic torch and will air spots during the Rams game-day broadcasts on ESPNLA 710 AM. HTA also will be featured on Rams digital and social platforms, including a contest that will launch later this year for fans to win a trip to Hawaii to see the Rams play.

The partnership builds on the Rams initial efforts to connect with fans in Hawaii through the broadcast of 2018 Rams preseason games across the Hawaiian Islands.

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