Stephanie Gilmore (AUS), six-time World Champion, said, “This is incredible, and I am thrilled. The prize money is fantastic, but the message means even more. From the moment current ownership became involved, the situation for the women surfers has been transformed for the better in every way. We have been so appreciative, but this takes it to another level. I hope this serves as a model for other sports, global organizations and society as a whole. My fellow women athletes and I are honored by the confidence in us, and inspired to reward this decision with ever higher levels of surfing.”
Kelly Slater, holder of 11-time World Championships and 55 Championship Tour victories, said, “The women on the tour deserve this change. I’m so proud that surfing is choosing to lead sports in equality and fairness. The female WSL athletes are equally committed to their craft as the male athletes and should be paid the same. Surfing has always been a pioneering sport, and this serves as an example of that.”
- A global marketing campaign to highlight the women’s tour as well as increase event viewership and fan engagement.
- A local community engagement program for girls around the world, featuring instructional clinics awith WSL athletes at each women’s Championship Tour stop to inspire the next generation to embrace surfing.
- A monthly content series about the pioneering women of surfing, celebrating them across WSL channels, starting next week with seven-time World Champion Layne Beachley.