(CNN) — A Thai beauty company is facing a backlash after producing an ad many are calling racist.
Seoul Secret has apologized for an ad claiming that being white is the key to success.
It’s an advertisement many find insulting and racist: “just being white, you will win.”
That’s the idea behind a Thai beauty product called “Snowz.” The actress in the ad says “eternally white, I am confident.” Next to her, another actress looks dejected as her skin is digitally altered to turn black.
On Friday, Seoul Secret pulled the video and issued an apology, saying “we did not have any intention to convey discriminatory or racist messages.”
The company says it “intended to convey that self-improvement in terms of personality, appearance and skills are crucial.”
Despite the outrage online, skin whitening products are popular in Asian countries, connecting lighter skin with beauty and wealth. This has been compounded by the influence of the west.