Norwegian Cruise Line launches promotion to encourage travel to Hawaii

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Norwegian Cruise Line has a new promotion aimed at bringing more tourists to Hawaii island.

Kilauea Volcano’s recent eruption took a toll on the island’s tourism, triggering evacuations, health and safety concerns, and the four-month closure of Hawaii Volcanoes National Park.

Starting Thursday, Oct. 4, the cruise line is offering customers free and reduced airfare from 37 airports across the country and Vancouver, British Columbia, to encourage travel to Hawaii as a new, limited-time Free At Sea offer.

“The island of Hawaii is open for business. We want to bring tourists back here. It’s different from how it was six months ago, and that’s something. There’s something new to see. Even if you’ve been here before, there’s something new to see,” said Andy Stuart, Norwegian Cruise Line president and CEO.

“I think it’s important because it stimulates the economy in a sense that everything in Hawaii is economic-based and tourism that come to the islands are essential in provided services to all the people of this island,” said Wil Okabe, Hawaii County managing director.

Norwegian Cruise Line draws well over 111,000 travelers and adds about $436 million to the state’s economy.

The company has been sailing its exclusive Pride of America seven-day, inter-island itinerary for the past 14 years.

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