For the first time in Hershey’s 125 year history, the chocolate brand is redesigning the look of its bars.
Hershey’s announced that they will transform each piece to include an emoji.
The new Hershey’s milk chocolate emoji bars will pop up across the U.S. for a limited time through the end of the summer.
25 different emojis will be featured on six emoji packaging designs.
Each emoji was chosen by parents and kids to feature meanings that would help spark a conversation and make new connections.