LA Rams will kick off their Hawaii preseason game with weeks of community outreach

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The Los Angeles Rams will play their preseason game against the Dallas Cowboys at Aloha Stadium.

Tickets are already on sale on Ticketmaster for the preseason matchup on Saturday, August 17.

Kick-off is at 4 p.m.

This preseason game is just the start of what the Rams and the Hawaii Tourism Authority hope will be a long and prosperous relationship.

The Rams see it as a way to grow their fan base, while the HTA sees it as yet another way to link the West Coast with the Hawaiian Islands.

Fresh off their showing in loss the New England Patriots in Super Bowl LII, the Rams are raring to go in there new venture here in the islands. 

Rams president & COO Kevin Demoff was in Honolulu for the announcement.

We can’t wait for this NFC divisional rematch. Hopefully it goes the same way that it did two months ago as, back in January, Demoff said.

Their goal, to make Hawaii Rams Nation by getting out into the community. 

The important part comes from not only the game but the weeks leading up to it whether it’s the high school challenge we’re putting on in June or the open practices hopefully in August so a youngster can sit there and watch, Demoff said.  I think from our perspective, it’s really a chance to connect. And the importance of a time during training camp and preseason and maybe reach out to that freshman in high school or that 10-years-old boy, to fall in love and make them Rams fans, Demoff said.

Information about the camps, open practices and other events will be available once they’re finalized.

The $2 million deal finalized with Hawaii Tourism Authority does obligate the Rams organization to invest at least $750,000 into engaging with the local community.

The Rams are so open to doing more things with the community, and they were the ones who were saying they could do clinics and open practice and the interactions so we were so excited, CEO of the Hawaii Tourism Authority Chris Tatum said.

To many, that kind of outreach benefits Hawaii most.

Leo Goeas is from Hawaii and played for the Rams from 1993 to 1996.

(Football) inspires the young people, and it’s going to be uplifting for the state. I think it’s going to be a very positive experience, Goeas said.

Kapolei High School Head Football Coach Darren Hernandez said whenever a professional teams comes to Hawaii, they’re involvement in the community is what it’s all about. 

When the teams come they’ll be using facilities around Oahu.

One of which could be the Al Nagasako Sports Complex at Kapolei High School.

They did a site tour we’re hoping that they like what they saw, Hernandez said.  What’s fun for us is that we will be in the middle of preparing for our season, our games. And whatever team comes, as a lifelong Rams fan I’m hoping it’s the Rams. And if they do come, we will be sharing the facility with the Rams so that would be a blast four players and coaches, Hernandez said.

Tatum said the deal will also bolster tourism.

(Tourism) starts to slow down in mid August. So it is going to be driving some business at that time and we anticipate that, Tatum explained.

Mufi Hannemann, president of the Hawaii Lodging and Tourism Association said, To me it’s worth every dollar that comes out the the Hawaii Tourism Authority to have. The benefits are immeasurable across the board.

The game also helps open the door for future events.

I think it’s a win, win for us, but we will reevaluate at the end and, hopefully, we come back and look at the value of it from both a community and exposure stand point. And we’ll be able to work and do more things in the future with the NFL, Tatum said.

The Rams helmet has been the first helmet that ever had a design on it. You see it up here with the lei on it with aloha and that says a lot to us about where we’re going in the future, explained Demoff.

The game will air live on local TV. 

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