Frito-Lay announces ‘do us a flavor’ finalists


(CNNMoney) — Biscuits and gravy and Greek gyros aren’t normally flavors that are found in a bag of potato chips.

PepsiCo’s Frito-Lay is inviting chip fans to vote on four finalists in its “do us a flavor” competition. The finalists are: kettle cooked Greektown gyro submitted by Texas-based James Wagner of the Air Force; wavy West Coast truffle fries from Angie Fu of California; Southern biscuits and gravy from travel agent Hailie Green; and New York Reuben from Pennsylvania restaurant manager Jeff Solensky.

Frito-Lay is offering $1 million to the inventor of the winning flavor.

There were millions of submissions, Frito-Lay said. The four finalists each get a minimum of $50,000 for making it this far. Fans vote online beginning on July 27.

The winning flavor will make it to store shelves shortly after it’s picked.

Mmmmmm … mmmmm. FritoLay invites fans to vote on the bizarre experimental flavor of their choice. The winning submission gets $1 million.

This isn’t the first time that Frito-Lay’s has done this contest. The winner last year was wasabi ginger chips, submitted by New Jersey nurse Meneko Spigner McBeth.

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