‘Twas two weeks before Christmas.
And while there’s a steady flow of customers at shopping centers, it isn’t as crazy as it’s been in past years.
These days, it’s a lot easier to find a parking stall.
The online shopping boom is causing brick and mortar stores to change the way they do business.
“In order for brick and mortar stores to remain relevant in the future for the shopping public, they’ll need to create other reasons for the shoppers to come to their center or to their store,” said Mark Storfer, Retail Merchants of Hawaii.
Ward Village has its Honolulu City Lights Trolley Tour, and a new temporary ice skating rink.
“And we’re finding they’re making their way around Ward Warehouse Ward Centre through all the shops, so it’s adding to the belief that getting the people down with the different holiday activities is helping the retailers,” Howard Hughes Corp. Spokesman Todd Apo said.
Kahala Mall has scheduled entertainment almost every day leading up to Christmas.
Windward Mall also has a full schedule of entertainment, and its popular Snow Flurry Tree is back, bringing “snow” to the Sears Wing at the top of every hour.
Pearlridge Center has a holiday train for the kids to ride on.
And Ala Moana just opened its newly expanded Ewa Wing last month, and added more parking.
“The brick and mortar store is going to be here for eternity. People still like to go into the store, they still like to feel fabrics, there’s sound, different senses, and we don’t believe it will ever go away. It’s just going to get more competitive and more challenging,” Storfer said.
Ala Moana Center and Pearlridge Center are also offering valet parking as an incentive to attract shoppers this holiday season.
They’re also extending mall hours as we get closer to Christmas. Click here for the mall hours.