The Hawaii Tourism Authority is focusing on enhancing the visitor experience as it looks to improve spending here in the islands.
Tourism officials presented their 2015 spring marketing updates Wednesday at the Hawaii Convention Center.
“It’s the experience of the hotel, the experience at the rent-a-car counter. All of these things have an impact on the person’s impression of the vacation here in the islands,” said David Uchiyama, HTA’s vice president of brand management.
Officials expect nearly 8.6 million visitor arrivals in 2015 with an average length of stay of nine days and an average daily spending of about $197.
The authority hopes to make a total of $15.58 billion in visitor spending.
“We’re looking for collaboration. One of the things we’re trying to address with them is the costs of the vacation and trying to get the industry to understand that with the costs increases, the expectations of the experience increases as well,” Uchiyama said.
HTA expects a record level of travelers to Hawaii, particularly in the first half of the year.