HONOLULU (KHON2) — A man is dead after his car crashed into a pole on Waiko Road, according to the Maui Police Department.

It happened just before 5 p.m. on Friday, Aug. 26.

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Police said he was driving westbound on Waiko Road at a high rate of speed when he lost control, veered left, went into the opposite shoulder lane and crashed into a utility pole.

The 33-year-old man from Waiehu died at the scene, police said.

He was not wearing a seat belt, airbags deployed.

Police believe speed is a factor in the crash but it has not been determined yet of drugs or alcohol was involved.

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This is the15th traffic fatality on Maui this year compared to 11 at the same time last year.