Business booms and parties bloom on Super Bowl Sunday

Local News

Football fans may not be cheering for the same team, but there’s one thing everyone can agree on: You can’t watch the big game without good food and good company.

Business booms on Super Bowl Sunday for certain retailers.

5 a.m. Sunday and employees at Tanioka’s Seafood & Catering in Waipahu are prepping for today’s busy work day.

“We have a good following, customers are very loyal,” said Justin Tanioka. “We’re thankful for them. This will be our 37th year.”

By mid-morning, the line at Tanioka’s snaked out the door with people patiently waiting to take home foods like garlic chicken or poke.

“We opened half-an-hour early because of the line outside. We let them in to alleviate the crowd. Then around 9 o’clock, it started rolling in, and it hasn’t stopped yet.”

Ten a.m., customers pop in for last-minute game-day decorations at Party City, off Nimitz Highway.

When asked if he was getting more Patriots balloons or Seahawks balloons, Richard Stange of Party City laughed and said “um, I would say, Super Bowl balloons.”

But this shopper knows what outcome she wants to see.

“There’s lots of people that’s going to be for Seattle Seahawks,” said Vickie Nakila. “I’m going to go with the Patriots. I know they’re going to win.”

Eleven a.m., Boston Style Pizza in Kaimuki: Workers spin dough and layer toppings as they work feverishly to keep up with high demand of pies for game-day consumption. “It’s mostly takeout on Super Bowl Sunday, said Shawn Rubert.

After the orders, the-waiting-in-line and the pick-ups, it all comes down to watching the big game with ohana.

“Lots of food, lots of fun, just everybody getting together,” said Ward Ogata.

“A very ohana, very kama’aina, Super Bowl party,” said Colby Falk.

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