Miss Media: Digital Advertising 101


Companies that want to reach customers today have to expand their toolbox and become savvy with social media and digital media. 

Miss Media Alicia Michioka shared secrets for anyone who wants to target an audience online with Living808.

Top trends include artificial intelligence and re-targeting ads.

Ads are served based on what an online user has been searching, or perhaps left in their shopping cart without making a purchase.

For anyone looking to reach their online targets, Alicia recommends starting with Facebook Ad Manager.

Miss Media also touts voice services such as Alexa and Echo.

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