The Hawaii Tourism Authority is hoping to give the world something to talk about.
The HTA has embraced a new social media campaign.
Eight internationally known bloggers were brought to Hawaii to experience the Aloha State, then blog about it.
It is one of the most famous beaches in the world...Waikiki.
But there is so much more to Hawaii.
Like a fruit stand along Kauai's north shore. One of the many things our eight guest bloggers were exposed to during their "tour".
"They went all over, again it was a part of so much more Hawaii where we've uncovered these little niche things to do. So they kind of use that as a road map, in looking for different experiences" says David Uchiyama, Hawaii Tourism Authority.
The guest bloggers had chaperones.
"We pretty much allowed them to venture out there with our local bloggers. You know the local bloggers knew what kind of message we were trying to get out. And so the local bloggers were huge in terms of being a part of this whole effort."
It's a first for the authority.
The eight bloggers reach thousands, but it's the sharing that counts more.
"We know that people talk to their friends and relatives to decide on their trip. Well social networking has become that vehicle that has become another friend."
Hoping the venture will make sweet music to a new batch of POTENTIAL Hawaii visitors.
"The other thing that was good about this vehicle is that it touches on a younger market for us. We're trying to introduce Hawaii to the younger set. And this possibly can come into the mix there too."
And with the tightening economy..and budget.. the latest venture makes fiscal sense according to the H.T.A.
"We spent about $15,000 the majority of it went towards building the site itself, the 'So much more Hawaii site." And then money was used for the coordination."
The new site highlighting all their adventures is - WWW.SOMUCHMOREHAWAII.COM.
