HONOLULU (KHON2) - As one of Hawaii's largest companies in the hospitality industry, Aqua-Aston Hospitality is doing what it can to preserve and advocate for Hawaii's natural environment.
The company recently implemented a campaign in its Hawaii hotels that aims to help prevent coral bleaching through reef-friendly sunscreen.
"I realized that as one of Hawaii's largest hotel and resort operators, we have a great opportunity to make positive change by raising awareness that some types of sunscreen might be harming the environment, and that there are alternative options out there," explained Theresa van Greunen, director of public relations and promotions, Aqua-Aston Hospitality.
The company now makes reef-friendly sunscreen available to its guests, collaborating with companies like All Good, Little Hands Hawaii, Stream2Sea, Raw Elements, and Kokua Sun Care.
Guests are provided with a sustainable eco-kit that includes a shopping tote, water flask, and sunscreen. Dispensers offer free reef-friendly sunscreen on-property, and guests can purchase full-size products in-room, at the spa, in the sundry shop, or at the front desk.
"For us, it's not really only about sunscreen or eliminating plastics. It's a comprehensive approach," van Greunen said. "We're also taking a look at how we can reduce our energy consumption, our water consumption. We're recycling. We're encouraging our hotels and resorts to really adopt the principles of green business."
The company also supports non-profits, like Waikiki Aquarium and Bishop Museum, and their environmental initiatives.
"We really just want to raise awareness," said van Greunen. "Little choices lead to big changes, and we think that the more our tourism partners can get on board with this message and create a collective voice, the more successful we'll be."
For more on reef-friendly sunscreens: